They don't look like engineers do they?

They don’t look like your typical engineers do they?

They don't look like engineers do they?


When we think of what an engineer should look like, what springs to mind?  What do you think the stereotype is?

This powerful clip is inspiring to challenge your thoughts:


Michigan Engineering School documented  Aspiring engineers to Business Leaders in their field, being women and sharing what it means to follow their engineering ambitions.

Being in a field that is largely comprised of Men, 9% in the UK Engineering Workforce are female for example; Women can face challenges along the way to becoming a professional engineer.

Hear what inspired them to pursue their career path and what advice they have for the next generation of women in engineering.

All Businesses should follow these Five Key Strategies to Keep and Find Women in STEM careers

All Businesses should follow these Five Key Strategies to find and keep Women in STEM careers (and other sectors)


Pat Wadors - Chief HR Officer

Pat Wadors is Chief Human Resources Officer and Senior Vice President of LinkedIn’s Global Talent Organization.

Pat joined LinkedIn in January 2013 to lead its world-class talent (HR) team.

In addition to hiring, retaining and inspiring top talent, Pat is also responsible for all employee-related HR programs at LinkedIn, including compensation and benefits and performance management and has worked for the likes of Twitter and Yahoo! in the past.  

Earlier this year, Forbes showcased her article on International Women’s Day to give her view on why less women are found in STEM careers overall. Her views hit the nail on the head with the full discussion here.


In 2016, Forbes completed an extensive study into STEM based on LinkedIn profiles and how women in particular moved within job roles during their career paths. 

According to LinkedIn data, Women only hold 23% of STEM (Science, Technology, Engineering, Mathematics) roles worldwide, with the proportion of females dropping as we move to look at management and then further C Level roles.

This leads us to wonder exactly why this is – why are fewer women reaching the top management and board level roles compared to their male counterparts. Having a smaller workforce isn’t the answer here as this is based on their career stopping point rather than percentage in the management role.

What is missing in order to keep women and encourage them to progress higher?

  • Preach Flexibility and drive it into company culture

    Companies don’t want to lose their top talent as they rise through the job progression, but how many of them realise if they positively encouraged flexible working conditions and schedules – that this could well be the answer to keep talent.  

    Women often as they grow older will gain new responsibilities of a family life and work to balance.  

    Flexible working conditions in place, such as working from home policies, compressed working hours, job sharing etc all mean that women can find their ideal balance in life.  

    And what’s more – flexible working once approved and working for the individual actually leads to greater company loyalty and more productive workers.  They don’t want to risk losing their great working environment within the organisation, and less likely to leave for another company EVEN if they offer more pay!

  • Pay equally between the sexes

    The same old story told again but STEM roles are no different.  Women are usually paid between 20-35% lower wages compared to their male counterparts.  Simply solution here – if we want more women to fill all levels of roles in our organisations we need to pay everyone the same base line value.  

    Obviously skill set and experience will allow for some notable differences, but base line should be the same.

    Some start up companies such as Buffer radicalized the way they think about wages to support lifestyle for their employees too leading to a loyal workforce.  

    They actually offer a wage increase depending on your number of dependents, fully understanding that one wage supporting your life until the next pay rise is possible doesn’t allow for life events such as children to be support very easily.  

    Loyalty to their company for it’s male and female employees seems like a done deal.

  • Pay fairly compared to other professions

    Did you know the word french word for engineer (Latin ingeniator[3]) is derived from the Latin words ingeniare (“to contrive, devise”) and ingenium (“cleverness”).

    However the English translation comes from the use meaning a engine operator.  

    No wonder our young people growing up have no idea what an engineer does for a living or whether it is a career to be proud of?  

    This was one of the reasons we started StereotypeClothing, to stand out and encourage those around us of just what STEM people look like – surprisingly just like normal people but with a love of creating and making things better.  

    On average, an engineering graduate with a four year Bachelor degree earns around £18-22k compared with Finance and Dentistry counterparts earning upwards of £40k starting salary in most cases.  

    If we don’t take the industries that bring innovation into our economy, and pay the employees who have the technical knowledge well, we will lose them easily to higher paying specialist fields such as Sales and Finance.

  • Build trust

    Pam preaches it brilliantly in her article

    “Women don’t want more, we just want fair. Whether it’s fair pay, chance of promotion, maternity leave or access to strong mentors, most women want to know and feel like the company has our back”

    LinkedIn study revealed that women were likely to only be offered a 10% pay rise for a promotion, compared to male counterparts receiving up to 30% pay rises for the same role.  

    And in most cases, mentors and role models were not offered to women other male colleagues who were encouraged quickly to seek such career learning advantages.

    Pam advised that we must develop a business culture of Employee Resource Groups (ERGs) to allow opportunities for women in particular to get together and network, to build relationships and see first hand how they can achieve the career path they want.  

    Freely discussing issues faced for working mothers, working single parents, young Graduates starting out is just the starting point to a brighter generation of women who stick with STEM throughout their careers.

  • Teach young people the value of these careers from a young age

    Common Stereotypes exist in virtually all forms of profession, whether it is the image of the typical Nurse being a young female in a blue uniform or a Scientist being a middle aged man with glasses in a white lab coat.  

    It is our job as a society to show the variety of workforce out there, especially STEM careers where children might not have come across someone they know to be a Geologist or Electronic Engineer.

    Our mission is to do that just that here on where people can support STEM charities through purchases on our Store (we give a high percentage of our profits straight back to STEM Education Charities in the UK).  

    But what are some of the ways you can help encourage women and young girls into the professions?  

    Perhaps you can use the next Facebook post or Instagram photo to show what you do each day, and one of the exciting projects you are involved in using Science?  

    Perhaps you can volunteer to be a STEM Ambassador and start going into local schools and clubs to take and teach about an aspect of STEM learning that they might never have been exposed to before?

    Think of ways you can give back, think of just how you found out about your profession and see if you can do something to make a difference even in a small way?  

    Perhaps just as simply as inviting a local school in to your place of work for a morning to look around is enough to spark someone’s excitement as never before!

    Scientist Female sweater - Click here to order yours with FREE UK SHIPPING
    Scientist Female sweater – Click here to order yours with FREE UK SHIPPING

Pat summerised her article on with this wonderful inspiring quote:

“Overall, as an industry, we have a responsibility to showcase that our women engineers, scientists and mathematicians matter.

That their work matters.

When we asked women in STEM what motivates them at work, they were less motivated by money or status than men were, and more focused on purpose.

Show women how their work fits into a greater purpose, encourage open communication and transparency and invite your STEM women to share their experiences with colleagues.

After all, your best advocates are your happy employees.”


If you would like to support our work in STEM education, please follow our News section or check out our store for your latest purchases!  

Here is your Pin-able take away from this headline to share on social media too to spread the message further and louder

Right now you are donating to the Stemettes with every purchase!

We are honoured to have selected our first charity to donate some of our profits to with each sale, and we have selected the Stemettes.

Stemettes (@stemettes) is an award winning social enterprise working across the UK, Ireland and beyond to inspire and support young women into Science, Technology, Engineering and Maths careers. They inspire the next generation of females into Science,Technology,Engineering and Maths (STEM) fields by showing them the amazing women already in STEM via a series of panel events, hackathons, exhibitions and mentoring schemes.

If you haven’t heard of their work yet in STEM education in the UK and beyond…you will do I can assure you.

Our founder, Jennifer Kempson (@mamafurfur), has had the privilege also of attending and volunteering at their past Edinburgh event, which saw hundreds of young school age girls learn how to code and build their own app-controlled car with electronics.  Nothing was more exciting than seeing youngsters realise that they could create and build real life solutions based on what they are hearing in the news (driver-less cars, IoT technology) and know that they could do it themselves and understand how it all works.

Join us in this journey to donate as much as we can to this great cause!


Jennifer Kempson - Founder and Director of Stereotypeclothing

Get ready to help us Challenge, Educate & Inspire

Jennifer Kempson - Founder and Director of Stereotypeclothing


Jennifer Kempson M.Eng MIET

Stereotype Clothing was created for everyone who wants to show the world their uniqueness.  It is might simply appear to be wearing a notice for the world to see what you love and are passionate about, but it can be so much more.  It’s a way to show that anyone, yes even me, can be something different from what people expect.

My name is Jennifer and in terms of education I hold a Masters in Electronic & Electrical Engineering.  I am also a Member of the Institution of Engineering & Technology UK, WISE (Women in Science & Engineering) member, a STEM UK volunteer Ambassador, have run my own cheerleading dance school at one time, along with over 12 years experience of working in the biggest IT technology companies in the world.

I stood out right from the word “go” at school and university as I was one of the few girls who enjoyed Physics, Maths & Computing – and now I’m part of only 9% of the UK Engineering workforce who are female. Just so you know – 9% is not enough when we need more problem solvers in this world to make a real difference.

My loves in life are being a Mother of 2 young boys below the age of 4, working mother at that, and dedicated wife and being part of the online Mother lifestyle blogging & Youtube content producing community via my personal blog  It was being a mother that gave me the inspiration one day to start Stereotype Clothing.

At my son’s nursery they had invited in some people of various exciting and different professions to talk to the pre-school children and inspire them. A truly great idea and it was wonderful to hear my son talk about it after that day of nursery.  As I always love to do, I offered myself as an engineer should they wish me to be part of one of these upcoming “career days” with the huge focus right now being on STEM professions in particular and encouraging a more balanced mix of gender divided workforce.  The first question I was asked was along the lines of if people got a fright if they saw a female “turn up to a job”, hinting at fixing things and such.  This isn’t the first time I have had to explain exactly what my five years at undergraduate level studies involved, with designing and theory and practical elements – to allow us to engineer and develop everything we take for granted in the modern world.  Without engineers you wouldn’t have much I’m afraid.  And I had the idea if only I could tell people I’m an engineer more easily so they might ask me more about what I do and change those preconceptions where I could just be having a conversation.

With being part of the 9% UK female workforce with a technical background in Engineering, my specific passion comes from a love to show that the face of STEM is more diverse than people may think.    But we aren’t just limited to STEM here at Stereotype Clothing, we want to show the world that everyone has a hidden talent or skill that makes them different from the norm and that difference should be celebrated rather than hidden so if you don’t see your passion on one of our clothing items right now – EMAIL US and we will create it for you! We want to help you show the world what you care about!

And everytime you purchase one of our clothing items, you will see what charities you are supporting with that purchase – so you aren’t just buying a piece of clothing.  You are funding a way to truly inspire and educate from many levels.

So whether you might not be the “typical” teacher, or doctor, or scientist, or even child – we believe our clothing is for you to challenge the norm, educate the world around you and then inspire more people to be just like you.

A simple responsibility with our help.

Please join us for that journey if you can… won’t want to miss it!

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