Emma Lofthouse - Stereotypeclothing Blog

Meet our Tribe – Emma Lofthouse @Emlofthouse

We believe our Customers aka Our Tribe are the most awesome people out there changing the world through their passions of Science, Technology, Maths or Engineering.

This week’s #ChangeTheFace #FollowFriday shares a glimpse into the life of Emma Lofthouse

Emma Lofthouse - Stereotypeclothing Blog

Name: Emma Lofthouse

How can people follow you? @Emlofthouse (twitter) @emmalofthouse89 (instagram)

Degree: Biochemistry. PhD in placental membrane transport


What do you currently do as a job?

I’m a postdoctoral researcher at The University of Southampton in Human Development and Health.

I study how nutrients, drugs and toxins are transferred across the placenta to the developing fetus.

My current project investigates how bile acids alter placental function in cholestasis pregnancies.


Who or what inspired you to become a scientist?

I’ve always loved science since school.

My science teachers were a massive inspiration for me and I like to think I now inspire students with my outreach and public engagement.


What excites you about your passion right now?

Science is full of ups and downs but I always try to be a positive person. At the moment I’m quite excited about a drug transporter called OATP4A1 in the placenta.

It transports all sorts of stuff but I’m focusing on its ability to transport bile acids.

Normally, bile acids go from the fetus to the placenta and back to the mother to avoid toxicity.

However, in a condition called cholestasis, the mother has very high levels of these bile acids so this gradient is reversed and all the bile acids build up in the fetus.

Unfortunately, in severe cases this can result in the fetus dying in the very end stages of pregnancy.

My work has discovered that OATP4A1 plays quite a key role in transferring these bile acids to the baby so it’s a potential target for therapy.


What’s been your greatest scientific achievement to date?

Success in science appears to be determined by high impact papers and grant money! I’ve not got any grants yet but I have published several papers in the Journal of Physiology and the American Journal of Physiology.

I’ve currently got a massive paper underway which, if it ever get published, will hopefully be amazing.

I’m also very proud of my –a-MAZE-ing placenta project (look on Twitter, you can’t miss it!). it’s a wooden maze game where the maze represents the placenta and the ball is a nutrient which you have to get to the baby’s umbilical cord in the middle of the maze.

Along the way, obstacles representing pregnancy problems have to be negotiated!


Who are you most inspired by today?

Wow that’s difficult.

Science is hard and I am in awe of everyone that manages to maintain a healthy work life balance and bring up a family.

I think I’d also have to say all the women in STEM that are doing amazing work to break down stereotypes and stand up for themselves.


What do you see yourself doing in ten years time?

Hopefully, I’ll be a lecturer, which is wear my strengths have always been; teaching.

Before I did my PhD I almost became a teacher so maybe I’ll be able to have the best of both worlds. It would be nice to be able to teach and maintain a research career.


If you could sum up being a scientist in one sentence, what would it be?

The constant quest for knowledge and understanding while building up a rhino skin that can take failure after failure and learn from it!

Meet our Tribe - Lisa Jones - Stereotype Clothing

Meet our Tribe – Lisa Jones @lisa_inascienceworld @inascienceworld

We believe our Customers aka Our Tribe are the most awesome people out there changing the world through their passions of Science, Technology, Maths or Engineering.

This week’s #ChangeTheFace #FollowFriday shares a glimpse into the life of Lisa Jones.

Meet our Tribe - Lisa Jones - Stereotype Clothing

Follow Lisa at:

Science blog website: https://inascienceworldblog.wordpress.com/

Instagram: @lisa_inascienceworld

Twitter: @inascienceworld

Facebook: https://www.facebook.com/inascienceworld/


Here is her story  in her own words and why she is proud to be a Scientist, looking effortlessly cool in our Black Scientist Jumper with white writing.

Degree: BSc (Hons) Physiology
What subjects did you need to do at school for that? 

Biology was definitely the main one I needed at A-Level. I studied mathematics as well which universities liked but it wasn’t compulsory.

So I’m a bit of an odd case really. I never set out to go into science when I started my A-Levels.

I absolutely loved art and graphic design when I went through high school so my plan was to be a graphic designer!

My main subject choice was therefore graphic art and I also chose geography as I found it really interesting and was given the opportunity to start it a year early.

Biology and maths were my final choices.

Turns out I discovered a love and curiosity for science!


What do you currently do as a job?

I’m a final year PhD student in developmental physiology at the University of Southampton, UK.

My research is investigating the effect of maternal diets (high-fat and vitamin D deficient) during pregnancy on the baby’s muscle function in later life.

I’ve completed all my laboratory research and I’m now running through lots of statistical analysis in order to write this thesis, so a lot of desk work!

To break it up I also write a science blog.

I’m a keen science communicator so I love working on this!

As a side to my PhD I’m currently doing a science communication internship which was been really interesting and I’ve learnt lots of new skills from it.

My main role has been to film and edit interviews I conduct with other academics in my institute, all with the aim to increase the public’s understanding of the science we do here.


Who or what inspired you to become a Scientist?

I didn’t have that one person I was inspired by, it just sort of happened.

As I said before, I always thought I was going to pursue a more creative route.

However, I fell in love with biology at A-Level, which lead to me completing my undergrad in physiology.

During this time, I found the endocrinology and reproductive modules so fascinating, and that lead to my masters of research in maternal and fetal health.

I enjoyed my masters but I still wasn’t sure of my career direction.

One day whilst I was writing my MRes dissertation I saw an email about the PhD I’m now doing.

It sounded like such an exciting project, I just had to apply!

And here I am soon to be Dr. Jones.


What excites you about your passion right now?

My current passion is science communication. Since starting my science blog I’ve discovered the amazing world of sci-comm and I’ve interacted with other inspiring people I wouldn’t have otherwise.

I realised that making the science in the lab isn’t my jam, but communicating the complex science to the public is what I really love!

One of my main blog features involves me sharing PhD SOS tips. I love to share my experiences and dish out advice.

Those posts always get a good amount of engagement, so it’s great to know I’m helping others too.

There are so many avenues science communication could take me, which is exciting in itself. I think it’s a vital part of the science world.

Science research is government-funded so it’s only fair we share our findings with the public, and I’m excited to be a part of that process.


What has been your greatest achievement to date scientifically?

My first scientific journal paper has recently been published!

This was work from my MRes (four years ago!) all about using therapeutics to target the placenta in order to enhance its function.

Any scientist will understand the pure excitement when you get your first publication! I actually wrote a blog post explaining it in an easy to digest way (find it here).


Who are  you most inspired by today?

All the wonderful science bloggers and communicators I’ve come across!

There’s now a wealth of scientists sharing their PhD/STEM journeys on social media which is fantastic.

I learn a lot from these other scientists every day, we have interesting conversations and there’s always another person who can relate to a problem you may have.

The scicomm world is an extremely supportive one, especially all the wonderful ladies part of @thestemsquad.

What do you see yourself doing in 10yrs time?

Oh tricky question.

Right now I definitely see myself somewhere in the science communication sector, but who knows where exactly that will take me!

Maybe I’ll be a science writer, maybe I’ll be in a mentoring role inspiring the younger generation to follow a career in science, or maybe I’ll be the next Brian Cox!

Let’s see what the future holds.

If you could could sum up being a Scientist in one sentence, what would it be?

The creator of new knowledge with the role to share it with the world.


Thanks Lisa for your answers!  Excited to watch you shine in the coming years!

All Businesses should follow these Five Key Strategies to Keep and Find Women in STEM careers

All Businesses should follow these Five Key Strategies to find and keep Women in STEM careers (and other sectors)


Pat Wadors - Chief HR Officer

Pat Wadors is Chief Human Resources Officer and Senior Vice President of LinkedIn’s Global Talent Organization.

Pat joined LinkedIn in January 2013 to lead its world-class talent (HR) team.

In addition to hiring, retaining and inspiring top talent, Pat is also responsible for all employee-related HR programs at LinkedIn, including compensation and benefits and performance management and has worked for the likes of Twitter and Yahoo! in the past.  

Earlier this year, Forbes showcased her article on International Women’s Day to give her view on why less women are found in STEM careers overall. Her views hit the nail on the head with the full discussion here.


In 2016, Forbes completed an extensive study into STEM based on LinkedIn profiles and how women in particular moved within job roles during their career paths. 

According to LinkedIn data, Women only hold 23% of STEM (Science, Technology, Engineering, Mathematics) roles worldwide, with the proportion of females dropping as we move to look at management and then further C Level roles.

This leads us to wonder exactly why this is – why are fewer women reaching the top management and board level roles compared to their male counterparts. Having a smaller workforce isn’t the answer here as this is based on their career stopping point rather than percentage in the management role.

What is missing in order to keep women and encourage them to progress higher?

  • Preach Flexibility and drive it into company culture

    Companies don’t want to lose their top talent as they rise through the job progression, but how many of them realise if they positively encouraged flexible working conditions and schedules – that this could well be the answer to keep talent.  

    Women often as they grow older will gain new responsibilities of a family life and work to balance.  

    Flexible working conditions in place, such as working from home policies, compressed working hours, job sharing etc all mean that women can find their ideal balance in life.  

    And what’s more – flexible working once approved and working for the individual actually leads to greater company loyalty and more productive workers.  They don’t want to risk losing their great working environment within the organisation, and less likely to leave for another company EVEN if they offer more pay!

  • Pay equally between the sexes

    The same old story told again but STEM roles are no different.  Women are usually paid between 20-35% lower wages compared to their male counterparts.  Simply solution here – if we want more women to fill all levels of roles in our organisations we need to pay everyone the same base line value.  

    Obviously skill set and experience will allow for some notable differences, but base line should be the same.

    Some start up companies such as Buffer radicalized the way they think about wages to support lifestyle for their employees too leading to a loyal workforce.  

    They actually offer a wage increase depending on your number of dependents, fully understanding that one wage supporting your life until the next pay rise is possible doesn’t allow for life events such as children to be support very easily.  

    Loyalty to their company for it’s male and female employees seems like a done deal.

  • Pay fairly compared to other professions

    Did you know the word french word for engineer (Latin ingeniator[3]) is derived from the Latin words ingeniare (“to contrive, devise”) and ingenium (“cleverness”).

    However the English translation comes from the use meaning a engine operator.  

    No wonder our young people growing up have no idea what an engineer does for a living or whether it is a career to be proud of?  

    This was one of the reasons we started StereotypeClothing, to stand out and encourage those around us of just what STEM people look like – surprisingly just like normal people but with a love of creating and making things better.  

    On average, an engineering graduate with a four year Bachelor degree earns around £18-22k compared with Finance and Dentistry counterparts earning upwards of £40k starting salary in most cases.  

    If we don’t take the industries that bring innovation into our economy, and pay the employees who have the technical knowledge well, we will lose them easily to higher paying specialist fields such as Sales and Finance.

  • Build trust

    Pam preaches it brilliantly in her article

    “Women don’t want more, we just want fair. Whether it’s fair pay, chance of promotion, maternity leave or access to strong mentors, most women want to know and feel like the company has our back”

    LinkedIn study revealed that women were likely to only be offered a 10% pay rise for a promotion, compared to male counterparts receiving up to 30% pay rises for the same role.  

    And in most cases, mentors and role models were not offered to women other male colleagues who were encouraged quickly to seek such career learning advantages.

    Pam advised that we must develop a business culture of Employee Resource Groups (ERGs) to allow opportunities for women in particular to get together and network, to build relationships and see first hand how they can achieve the career path they want.  

    Freely discussing issues faced for working mothers, working single parents, young Graduates starting out is just the starting point to a brighter generation of women who stick with STEM throughout their careers.

  • Teach young people the value of these careers from a young age

    Common Stereotypes exist in virtually all forms of profession, whether it is the image of the typical Nurse being a young female in a blue uniform or a Scientist being a middle aged man with glasses in a white lab coat.  

    It is our job as a society to show the variety of workforce out there, especially STEM careers where children might not have come across someone they know to be a Geologist or Electronic Engineer.

    Our mission is to do that just that here on StereotypeClothing.co.uk where people can support STEM charities through purchases on our Store (we give a high percentage of our profits straight back to STEM Education Charities in the UK).  

    But what are some of the ways you can help encourage women and young girls into the professions?  

    Perhaps you can use the next Facebook post or Instagram photo to show what you do each day, and one of the exciting projects you are involved in using Science?  

    Perhaps you can volunteer to be a STEM Ambassador and start going into local schools and clubs to take and teach about an aspect of STEM learning that they might never have been exposed to before?

    Think of ways you can give back, think of just how you found out about your profession and see if you can do something to make a difference even in a small way?  

    Perhaps just as simply as inviting a local school in to your place of work for a morning to look around is enough to spark someone’s excitement as never before!

    Scientist Female sweater - Click here to order yours with FREE UK SHIPPING
    Scientist Female sweater – Click here to order yours with FREE UK SHIPPING

Pat summerised her article on Forbes.com with this wonderful inspiring quote:

“Overall, as an industry, we have a responsibility to showcase that our women engineers, scientists and mathematicians matter.

That their work matters.

When we asked women in STEM what motivates them at work, they were less motivated by money or status than men were, and more focused on purpose.

Show women how their work fits into a greater purpose, encourage open communication and transparency and invite your STEM women to share their experiences with colleagues.

After all, your best advocates are your happy employees.”


If you would like to support our work in STEM education, please follow our News section or check out our store for your latest purchases!  

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